This is not a beauty company. It's a movement.

THE mission:

To get safer products into the hands of everyone.


Switch to Safer Skincare

The Never List™: when formulating their products, beautycounter prohibits the use of over 1,500 harmful or questionable ingredients.

Beautycounter has committed to a health and safety standard that goes well beyond what is legally required in the United States. The Never List™ is made up of more than 1,500 questionable or harmful chemicals that they never use as ingredients in their products. This includes the over 1,400 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.

Check out this shortened, pocket-size version of The Never List™.  

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Defining a higher standard of safety & performance


What does safer mean?

BEAUTYCOUNTER goes beyond what is legally required to ensure that their products work beautifully without compromising safety.

Every potential ingredient is screened for specific human health hazards-like cancer, hormone disruption, and developmental toxicity. They consult with scientists and industry leaders working to develop safer formulas and even commission their own studies when there simply isn't enough data available. Over 80% of the ingredients they use are organic, natural, or derived from plants - and the rest are held to the same rigorous standard of safety and performance.


the beautycounter ingredient selection process

1. BAN intentionally

When formulating their products, they prohibit the use of over 1,500 harmful or questionable ingredients.

2.screen rigorously

They use a range of sources to evaluate every potential ingredient for safety.

3. learn constantly

They review emerging data regularly and commission non-animal studies.

4. Source responsibly

They aim to partner with sustainable, non-GMO suppliers for the highest quality ingredients.

5. share transparently

They go beyond what is required by the law and identify every ingredient on their labels, even fragrance components.

What's in your Products?


the SAFER products



bath + body


Safer shower, shave & skincare for men:

Meet Counterman




Because we all deserve better...

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1. become a customer

Become a customer and start swapping out your beauty products and cosmetics to safer versions from Beautycounter. Remember, we vote with our dollars, so consumer demand WILL change the marketplace.

2. become a member

Band of Beauty Member Program

3. host a social


We believe our story is best told person to person. Earn product rewards while sharing the mission of safer products for everyone with your family and friends.

Become a consultant

The opportunity is real...


GOOD LIFE Beautycounter's

first big event!!

Help spread the Beautycounter mission of getting safer products into the hands of everyone. Beautycounter Consultants sell safer products created with the rigorous standards of their Never List and Ingredient Selection Process. They educate and empower consumers with knowledge to make better purchasing decisions, acting as leaders in the movement for safer, better beauty.

Earn up to 35% commission on the products you sell and increase potential income by building and mentoring a team of your own.  How you build your business is entirely up to you. Some Consultants have made BEAUTYCOUNTER a full time career, while others work only a few hours a week. No matter how you decide to work with us, we will be here to help you every step of the way!

It's rare that an opportunity comes along to build a successful business while also making a positive change in the world. Becoming a BEAUTYCOUNTER Consultant is that opportunity. The work we are doing is important, and the opportunity for you to make significant additional income is real.

Join the Mission...

RICH CALANDRA, Founder @ ,  with Gregg Renfrow, Founder @ Beautycounter and Lauren and Jennifer from the GOODLIFE Beautycounter Team!

RICH CALANDRA, Founder @, with Gregg Renfrow, Founder @ Beautycounter and Lauren and Jennifer from the GOODLIFE Beautycounter Team!

 Join our rapidly growing Team!

INTERESTED IN talking to someone about how YOU CAN DO WELl Financially WHILE DOING GOOD for others AS A BEAUTYCOUNTER CONSULTANT?


Name *